ALYURE®DIGITAL DESIGN / REACT DEVELOPMENT
Selected projectsCASE STUDY 02 / 10

Multilingual Real Estate Marketplace / 2026

YEREVAN REALTY

A multilingual property marketplace designed around confident comparison.

A property marketplace for buying and renting homes in Armenia, featuring advanced filters, multilingual navigation, detailed listings and direct agent inquiries.

yerevan-realty.caseLIVE SYSTEM
YEREVAN REALTY website homepage02 / 10
CLIENT TYPEReal estate marketplace
DELIVERY10–12 weeks
ROLEProduct UX / Interface / Frontend
Explore the case

DESIGNED AROUND
THE DECISION.

Property search becomes frustrating when filters, neighbourhood context and agent communication live in separate systems. International buyers face an additional language and trust barrier.

The marketplace brings discovery, comparison and direct enquiry into one consistent product built for local and overseas audiences.

01 / CHALLENGE

Property search becomes frustrating when filters, neighbourhood context and agent communication live in separate systems. International buyers face an additional language and trust barrier.

02 / FOCUS

Advanced filters remain readable while location, price and property signals update together.

03 / OUTCOME

A property product that feels local enough to trust and structured enough for an international buyer to use independently.

ONE PRODUCT.
SEEN IN MOTION.

The case unfolds as an article rather than a gallery: each screen is paired with the decision, interaction or business job it was designed to handle.

YEREVAN REALTY: Opening experience and positioning
01Opening experience and positioning
THE OPENING MOVE

Search that stays understandable

Advanced filters remain readable while location, price and property signals update together.

02 / THE JOURNEY

The marketplace brings discovery, comparison and direct enquiry into one consistent product built for local and overseas audiences.

YEREVAN REALTY: Discovery, navigation and content structure
02Discovery, navigation and content structure
STRUCTURE

Context around every listing

Neighbourhood guidance, media and key facts help buyers compare without opening endless tabs.

THE DECISION

Multilingual by design

Content structure and UI density are built for Armenian, Russian and English from the beginning.

YEREVAN REALTY: Primary decision and conversion flow
03Primary decision and conversion flow
YEREVAN REALTY: Comparison without losing the human next step.
04FEATURE INTERACTION
NEW FEATURE STUDY

Comparison without losing the human next step.

Shortlisted properties stay readable side by side, while a contextual agent action turns research into a focused conversation instead of a generic lead.

THE SYSTEM, NOT JUST THE SCREEN

A property product that feels local enough to trust and structured enough for an international buyer to use independently.

Property search becomes frustrating when filters, neighbourhood context and agent communication live in separate systems. International buyers face an additional language and trust barrier.

YEREVAN REALTY: Responsive interface detail
05Responsive interface detail
YEREVAN REALTY: Operational handoff and final system
06Operational handoff and final system

A property product that feels local enough to trust and structured enough for an international buyer to use independently.

FROM STRATEGY
TO A WORKING PRODUCT.

01

Search that stays understandable

Advanced filters remain readable while location, price and property signals update together.

02

Context around every listing

Neighbourhood guidance, media and key facts help buyers compare without opening endless tabs.

03

Multilingual by design

Content structure and UI density are built for Armenian, Russian and English from the beginning.

DELIVERABLES
  • Marketplace architecture
  • Responsive listing system
  • Advanced filters
  • Multilingual UI
  • Agent enquiry workflow
TECHNOLOGY
ReactLaravelMySQLi18n

LAUNCH IS WHERE
LEARNING STARTS.

Google Analytics 4 is prepared around meaningful actions rather than vanity numbers. These are the signals the product is designed to measure after launch—not invented performance results.

analytics-plan.jsonGA4 READY
01LANDING
02INTERACTION
03INTENT
04LEAD
01property_filter_apply

Identifies the filters that matter most to active buyers.

02listing_shortlist

Measures consideration before a direct agent enquiry.

03agent_inquiry_submit

Connects qualified property interest to the acquisition channel.

PROJECT PERSPECTIVE
A property product that feels local enough to trust and structured enough for an international buyer to use independently.
Real estate marketplaceALYURE / CASE 02

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